Why PIM software is essential for a B2B eCommerce?

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pim integration for b2b ecommerce

When we talk about e-commerce, we are focusing on providing valuable information through the content, services, and experiences. While B2C has better performance when using a PIM system, B2B needs it most as it gives the business the option to specify the precise workflow and all crucial product information for an effective B2B marketing plan.

That being said, independent of where the data is primarily stored or altered, reduce repetitive data entry and assure product catalogue consistency across numerous business systems, applications, sales channels, and marketplaces. This is essential when you want full control over product information, especially in an enterprise, so they can specify a precise process and all crucial product information for an effective B2B marketing plan.

What is the significance of PIM?

I’m sure you already know what PIM is, but it is always good to have the information refreshed.

With the help of a PIM, you can fully control product information and electronic catalogues. Businesses may centralize, access, and manage all product information from a single database source using PIM systems, and they can also keep tabs on the status of product pricing, sales, and stock levels.

Even if your B2B ecommerce have a CRM, marketing automation or any other marketing tool and any of these elements stops working, having a PIM system helps that the overall functionality of the entire site don’t be impacted by it!

When is a B2B eCommerce site ready to include a PIM system?

The B2B business model has a complicated working process and demands for expanded product combinations that give the necessary information. This contains data such as product spreadsheets, illustrations, supplementary digital asset information, etc.

To ensure the success of your B2B e-commerce strategy, whether your company is introducing new product lines or updating its current product portfolio, you need to integrate a product information management (PIM) system. A PIM integration is essential for organizations that need to manage data for millions of goods and hundreds of attributes to ensure efficient operations, business growth, customer happiness, and ROI.

Main reasons for integrating a PIM software in your B2B eCommerce

Inaccurate product information is very common in large, complex product catalogues. Product data may become irrelevant, out of date, or spread over multiple locations. A strong PIM platform and network where data is gathered, evaluated, and enriched may help businesses save time and money while also giving customers the greatest possible product experience.

Some of the benefits of having a PIM software in your B2B eCommerce are:

Speed up your product management

You may quickly transfer data from one product to another using a PIM. High volume operations expedite the process of preparing your collection for various circumstances, such as entering new markets or doing seasonal marketing initiatives.

Reduce costs and time

As a PIM solution gathers and organizes product data from business systems like ERP and eCommerce, and instantly synchronizes it across platforms, you only need to enter data once and never again.

Learn more: How PIM integrations benefits from ERP

Improve online shopping experience

Less returns come from effective product parameterization, which lowers costs. Following delivery, customers are less frequently dissatisfied. Complete product information makes it easier to make customer search and eventually causes a decrease in returns.

Also, reducing errors and inconsistent data entry by doing away with manual handoffs, can degrade the client experience.


A troubled B2C or B2B ecommerce site can’t be saved by PIM alone, but it does improve the performance of other vital tools. PIM integrates seamlessly with commerce modules, site search engines, and content management systems (CMS). Each of these systems performs more effectively when you actively modify and manage product data, photographs, video, brochures, and product categorization with the PIM, making it easier for buyers to search and buy your products.

If you are looking to integrate a PIM system with the applications that are connected to your B2B ecommerce, elastic.io has a big list of connectors ready to transform your data.

Check our Enterprise Integration Platform to build powerful workflow automations and accelerate the time-to-market of your business.

About the Author
Avatar für Kevin Mobbs

Kevin Mobbs

Kevin has a background in Molecular Microbiology research and technological product development. Following a brief academic research career Kevin first experienced product development with the succesful startup Genera Technologies. This was then followed by seven-year’s experience as a Product Manager with QIAGEN and Lonza in the biotech devices industry, over 5 years successful innovation consulting for crowd-sourcing SaaS pioneers InnoCentive as well as the world’s largest re-insurer, Munich RE. Kevin is an advocate of design thinking methods and enabling ‘dumb questions ‘ to be asked and answered. ‘If something cannot be made fun, then it may not be worth doing!’

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