How PIM Integrations Benefits From ERP

Kevin Mobbs integration best practices

How PIM integrations benefits from ERP

Every system has different functions, some of them can be integrated to bring bigger solutions to businesses, specially for those that manage a big amount of data. In case of eCommerce businesses, information has to be integrated within many systems, such as ERP, so it will be accessible with in the company’s logistic processes.

The software used to handle product information today gathers, organizes, enriches, and distributes product data across a variety of distribution platforms, including your e-commerce shop, social media channels, online marketplaces, and now even marketing platforms.

Customers’ needs and expectations are always changing, and the market is getting more and more aggressive. Basic information about an item’s size or weight cannot be given on websites anymore. Customers desire more details about the products they purchase. Product Information Management (PIM) systems and ERP (Enterprise Resource Planning) solutions may collaborate easily to provide them with better product data.

Let’s see how PIM integrations might be a great solution for eCommerce when is synchronized with ERP system.

Importance of PIM and ERP on eCommerce Platforms

The ERP system handles all of the company’s data from different departments to centralize the information that will be used within different procedures, systems, and other platforms, and PIM might be included.

However, PIM is a platform that is solely dedicated to product content. It is also capable of seamlessly and automatically obtaining data from the ERP, ensuring that your catalogue information is consistently accurate across all channels.

All teams have access to precise and consistent product information thanks to a PIM integration, which serves as the command center for product data when both systems are combined.

Benefits of Synchronizing ERP and PIM Systems

The combinations of ERP and PIM integrations help eCommerce businesses to:

Have a Data Transport That is Quick

Product information and content are essential to creating a successful marketing campaign for an eCommerce site. Therefore, online stores need information from both systems to create the item setup sheets. Data transfers and the communication of product information to retailers and distributors are both accelerated by integrating ERP and PIM systems.

Get an Efficient Inventory Control

We can say that ERP can track inventory and manage online orders, but if you also have a PIM integration, that will help you to centralize your data in one place and automatically update it through different channels. This makes regular operations more efficient and guarantees that all of your clients’ information is correct. You won’t have to manually modify it and face the possibility of receiving inaccurate information.

Have CRMs Enhanced by PIM Tools

When your ERP has a CRM component, that means that you are collecting data that is essential for expanding your online store. But, if you also have a PIM integration, it would enhance your system and your customers’ experiences through quality content.

PIM and CRM software share the same objectives, which are to boost customer satisfaction and the shopping experience, encourage loyalty, more accurately target material at each customer, and increase brand perception. Teams in marketing, sales, and customer care can all benefit from their integration.

Why use PIM Integration as a Single Source of Truth

The only truthful source for product information is a PIM solution. It ensures that the data, including specs, attributes, photos, linked items, prices, and other information, may be edited and organized on a single platform. Since everything is controlled by the PIM, manual errors are much minimized.

Also, customers and employees won’t ever receive outdated product information or have to wait a long time for it if there is just one source of truth for all of the products.


Basically, both PIM (such as Salesforce) and ERP systems may play a significant role in providing your marketing teams with rich, real-time information and enabling your customers’ relationship with your business by integrating your core data, processes, and software under one single roof.

Your capacity to meet consumer expectations will be strengthened more than ever when your business and your product or customer-related data are streamlined and centralized.

Here at we have ERP and PIM connectors ready to be integrated within your business to get improvements in operations, save time, and provide an excellent customer experience.

About the Author
Avatar für Kevin Mobbs

Kevin Mobbs

Kevin has a background in Molecular Microbiology research and technological product development. Following a brief academic research career Kevin first experienced product development with the succesful startup Genera Technologies. This was then followed by seven-year’s experience as a Product Manager with QIAGEN and Lonza in the biotech devices industry, over 5 years successful innovation consulting for crowd-sourcing SaaS pioneers InnoCentive as well as the world’s largest re-insurer, Munich RE. Kevin is an advocate of design thinking methods and enabling ‘dumb questions ‘ to be asked and answered. ‘If something cannot be made fun, then it may not be worth doing!’

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