Retail Industry

Integration platform for omni-channel retail to improve digital customer engagement

Increased digital customer engagement

Customer data is crucial to omni-channel retail business success, as it helps with defining the individual product recommendations, marketing campaigns, buying incentives, etc. The significantly increased number of touchpoints with the customer makes ensuring a consistent omni-channel customer experience for retailers a challenge that they have to address promptly.

The elastic.io iPaaS helps retailers easily connect all the disparate touchpoints together, be that mobile data, data from CRM systems like Salesforce or SugarCRM, or marketing tools like Marketo, MailChimp or Hubspot. Thanks to the standardized integration approach and pre-defined connectors, new touchpoints can be added by up to 85% more quickly, delivering retailers 360° view of the customer and driving their omni-channel retail strategy.

Increased digital customer engagement

Customer data is crucial to omni-channel retail business success, as it helps with defining the individual product recommendations, marketing campaigns, buying incentives, etc. The significantly increased number of touchpoints with the customer makes ensuring a consistent omni-channel customer experience for retailers a challenge that they have to address promptly.

The elastic.io iPaaS helps retailers easily connect all the disparate touchpoints together, be that mobile data, data from CRM systems like Salesforce or SugarCRM, or marketing tools like Marketo, MailChimp or Hubspot. Thanks to the standardized integration approach and pre-defined connectors, new touchpoints can be added by up to 85% more quickly, delivering retailers 360° view of the customer and driving their omni-channel retail strategy:

Reduced manual processes

In the omni-channel retail, you rely heavily on the fact that any CRM- and ERP-related data from your POS is in sync with your webstore and the warehouse. This often includes continuous manual re-keying of data as well as checking several systems to gather possibly all required data.

With elastic.io iPaaS, you can easily automate such processes as synchronizing orders between e.g. ChannelAdvisor and Magento, sending shipping updates from e.g. Shopify to MS Dynamics NAV, or managing logistics with e.g. NetSuite or SAP and DHL or UPS being seamlessly integrated with each other.

Reduced manual processes

In the omni-channel retail, you rely heavily on the fact that any CRM- and ERP-related data from your POS is in sync with your webstore and the warehouse. This often includes continuous manual re-keying of data as well as checking several systems to gather possibly all required data:

With elastic.io iPaaS, you can easily automate such processes as synchronizing orders between e.g. ChannelAdvisor and Magento, sending shipping updates from e.g. Shopify to MS Dynamics NAV, or managing logistics with e.g. NetSuite or SAP and DHL or UPS being seamlessly integrated with each other.

Improved agility

Point-to-point integrations are usually extremely time- and resources-consuming, because they are not reusable or interchangeable at will. The more applications and systems are added to the ecosystem as the omni-channel retail strategy evolves, the more complex it gets to maintain integrations.

With elastic.io’s integration middleware, you address each integration scenario only once. Then you can easily use already existing connectors again and again for other eCommerce projects, thus reducing time spent on integrations by up to 85%.

Improved agility

Point-to-point integrations are usually extremely time- and resources-consuming, because they are not reusable or interchangeable at will. The more applications and systems are added to the ecosystem as the omni-channel retail strategy evolves, the more complex it gets to maintain integrations.

With elastic.io’s integration middleware, you address each integration scenario only once. Then you can easily use already existing connectors again and again for other eCommerce projects, thus reducing time spent on integrations by up to 85%.

Ready to boost your Retail business?

It saves time and money immensely. We used to spend from 10 to 30 days building an average integration; now we need about 10-15 hours to integrate the pre-defined connectors.

Christopher Batik
CEO Keynet

Fabric House implements elastic.io On-Premises ERP Integration with Cloud-based CRM System and eCommerce Software

Keynet seeks Out-of-the-Box and Customizable eCommerce Integration Solutions for CRM and ERP provided by elastic.io

Things that Retailers value most in elastic.io iPaaS

Data transformation

elastic.io iPaaS includes a special element called Data Mapper that automatically translates any data formats between the systems connected to it.

Ready-made connectors

Use the predefined connector templates to connect applications within a few hours, not days. Easily extendable through the Node.js and Java SDKs

Elastically scalable

elastic.io iPaaS is built with microservices using the Docker technology, which makes it scalable at will both vertically and horizontally.