Embedded integration platform

Embedded integration for SaaS businesses

Your customers ask for integrations. Meet their needs without sacrificing your own product.

Embedded Integration Platform

Trusted by SaaS businesses that put integrations at the heart of their product

AppDirect Mambu Riversand
A familiar challenge?

Does any of this resonate with you?

01

“We build all our integrations ourselves”

You’ve been addressing your customers’ requests individually and maybe even built a home-grown system for that. Yet as the requests and number of applications grow, integration development becomes a distraction from your core product.

02

“We use Zapier or alike to build integrations”

You have been keeping up with customer demand using Zapier-like third-party integration tools, but the integration scenarios are becoming too heavy and complex for such tools to handle.

This is where elastic.io’s embedded integration approach can support your integration strategy by helping you deliver more native integrations while cutting maintenance and development effort.

From API to native experience

Build once. Connect broadly. Deliver natively.

A reusable integration foundation lets your product team keep its focus while customer connectivity continues to expand.

01

Build your connector once

Build an integration for your SaaS product only once – we call it an “integration connector”. Address as many of your API endpoints from the single connector for your application as you need to.

Don’t worry, you can always add more in the future.
Create a SaaS application connector
02

Connect to virtually any API

Select from dozens of pre-built connectors for applications, platforms and databases, with which you want to sync data from your SaaS. Or use our generic connectors such as REST API, SOAP or ODATA to connect to any other API.

Literally, any.
Connect your SaaS product to other applications
03

Serve integrations natively

Create simple or complex SaaS integration flows by orchestrating and transforming data using our visual, low-code Integration Designer. Serve them to your customers natively from your own SaaS product via deep, API-based embedded integration.

Serve native SaaS integrations directly from your product
Built for your product

Power up your product with embedded integration

Keep the customer experience under your brand while elastic.io provides the secure, scalable integration foundation behind it.

Full customization

We make our UX seamless with your UI. Integrations, support and users documentation – it’s all under your brand.

Enterprise-grade security

We follow German standards and are ISO-certified. Your customers’ data is 100% secure in transit and at rest.

Standardization

Since all integrations and flows are treated equally, scalability and change management become a breeze.

Embed or white-label

More deep automation without going through the UI. Flows, integrations and users can be created directly via the iPaaS API.

Explore the iPaaS API

Onboarding and support

We provide thorough onboarding and modular training programs to ensure quick and successful iPaaS adoption for your dev team.

Cloud-native with full SLA

Ensure the continuous exchange of data with no risk of downtime. Enterprise-grade SLA and second-level support are included.

Developer friendly

Automate deeper — without forcing customers through another UI

Build connectors with the SDK, then create users, flows and executions directly through the integration management API.

View REST API documentation
integration management api
curl https://api.elastic.io/v2/flows \
  -u {EMAIL}:{APIKEY} \
  -H 'Accept: application/json' \
  -H 'Content-Type: application/json' -d '{
    "data": {
      "type": "flow",
      "attributes": {
        "name": "Timer to E-Mail",
        "type": "ordinary"
      }
    }
  }'
A stronger SaaS business

Retain existing customers and keep building what’s next

No more choosing between giving customers the integrations they need and attracting new customers by developing new product features. With an easy-to-use, powerful iPaaS embedded in your application, you can have both.

Reduce customer churn

A SaaS API alone is no solution to integration demands. Don’t make your customers build and maintain integrations on their own. Deliver it all out of your own product.

Keep your costs at bay

Integrations cost time, resources, and essentially, money. Standardise and speed up the creation of flows, re-use integration connectors, and reduce your own and your customers’ costs.

Increase product adoption

No SaaS application can exist on an “island”. By adding embedded integration capabilities, you ensure that your SaaS is integratable with just about anything your customers already use.

“For SaaS providers, owning the integration infrastructure is a matter of competitive advantage – not just an offer of completeness.”

Massimo Pezzini
Vice President and Research Fellow at Gartner

Read the embedded integration case study
Focus your resources

Use your resources for what really matters

Instead of devoting your scarce resources to building integrations for each possible customer requirement, use them to innovate and develop your product.

Leave the integration headache to us.
Use elastic.io embedded integration capabilities instead of building every integration from scratch
Adoption FAQs

Questions about embedded integration

Can I trust elastic.io with my customers?

We know that this is a huge leap of faith. We ensure the safety and robustness of your integrations on several levels. For data security, the elastic.io platform provides “Made in Germany” data protection and is certified according to the rigorous ISO 27001 IT security standard. For integration maintenance, our support team works side by side with customers to resolve potential issues quickly and keep their customers happy.

Can your pricing scale with my customers’ integration needs?

Absolutely. We treat each SaaS business individually because every SaaS product and embedded integration project has different requirements. We provide flexible pricing increments based on a SaaS business and its customers’ individual needs.

How will my development team adopt the platform quickly?

For each SaaS business, we provide guided onboarding and a modular training program so its development team becomes proficient with the elastic.io iPaaS platform as quickly as possible.

What if I’m reluctant to make a long-term commitment?

We understand the risk of committing to a third-party provider. That is why we offer flexible terms for proof-of-concept projects, giving you access to the entire elastic.io iPaaS and its features to build your MVP. Full onboarding is included at this stage, so you do not waste time learning the tool on your own.

Go deeper

Resources for embedded integration

01

SaaS integration strategy

When it comes to enabling SaaS connectivity, there are many options whose long-term advantages as well as disadvantages are not always apparent at first glance.

Explore the key approaches
02

White-label iPaaS

Give your customers all the necessary tools to connect your SaaS to their ERP, CRM, sales automation and marketing applications on the fly and in full autonomy.

Download the brochure
03

Embedded integration success stories

Learn why the three featured SaaS vendors decided to add embedded integration capabilities to their products via iPaaS.

Read the success stories
Ready to make integrations native?

Looking for embedded integration for your SaaS?

Let’s discuss how elastic.io can fit your product, team and integration strategy.