Nowadays, SaaS companies have to be ready to offer add-ons to their product, and many of them started having this approach to improve their customer satisfaction. Why? Because customers are looking for products that include integrations with their preferred cloud applications. You might already have some sort of native integration within your SaaS company, but, if you want to keep …

SaaS integration strategy background image

If you’re a SaaS company, it is impossible not to tackle the topic of integration. Whether you’re a small software business or a large, established tech enterprise with several SaaS products, every commercial conversation is highly likely to include the question like “Will I be able to sync data from your application with my CRM / ERP / Finance / …

Embedded iPaaS background image

The significance of embedded iPaaS has significantly risen in the past months. This can be easily seen by reviewing the search volume for the keyword “embedded iPaaS” – if in October 2019, for example, there were only a handful of queries for this term, by the first quarter of 2022, the search volume has increased by 1500%. Yes, you’re reading …

SaaS customer retention in times of COVID-19

IDC forecast that 2019 would be the year when enterprise IT spending by departmental managers overtook spending by the IT department itself.  Cloud-based on-demand services have become the norm by lowering barriers to technology purchases and enabling cost centre managers to quickly and easily deploy the software of their choice. Flexible subscription contracts gave access to an almost unlimited bank …

SaaStr Annual Braindates

Let me start by introducing myself properly: I’m Renat Zubairov, CEO and Co-Founder of a Germany-based company elastic.io, part-time techie, part-time sales, full-time father of three. And I will be hosting a topic at the SaaStr Annual Braindates 2020. While working at our previous companies, Igor, Rico (the other elastic.io co-founders) and I realized how much of a challenge the …

SaaS trend

With $billions invested in digital transformation over recent years, it is little surprise that IDC’s 2020 forecast predicts a continued commitment to the digital enterprise. Moreover, it’s even had a fresh new look for 2020 as the ‘digital-first’ enterprise. What is interesting is the estimation that over the next five years over 90 percent of new apps will be cloud-native, …

Saas subscription business model with a twist

Before the arrival of the SaaS subscription business model, enterprise ISVs could focus on doing what they do best – developing great software to solve a business challenge faced by their target market. The download CD (remember those?!) had a purchase price. Then periodic updates followed until the product was deemed obsolete. It was a straightforward, one-size fits all model …

With the second annual SaaStr Europe around the corner, we are getting ready to head for Paris and join fellow founders, developers and specialists in the B2B SaaS community. Flights booked…check! Demos ready…check! SaaStr Europa is Europe’s largest gathering of people that are passionate about software development and integration on a cloud platform, and we are keen to get our …