The link between integration, digital business strategy and new digital technologies

When we got the results of the trend study “Cloud Integration Excellence”, which was carried out in summer 2018 by the German IT research company Crisp Research on behalf of Deutsche Telekom, the Open Integration Hub project and us, elastic.io, it was, on the one hand, reassuring to see that the trends in SaaS application and data integration are going …

omnichannel strategy

Most of the times when you search for omnichannel best practices and how-to’s, you come across dozens and dozens of articles about omnichannel sales, omnichannel marketing, omnichannel experience… which are, no doubt, important topics. But I would argue that they are, metaphorically speaking, merely the end result and not the cause. In other words, it’s not where one should start …

Application Integration Trends 2017

Every time a new year is around (or has just started), the web fills with various predictions for the coming year. This time we decided to pick up on the trend and share with you our own selection of predictions for application integration, based on what we have observed working with various clients within the past 2016. Below you’ll find: …

Four Business-Critical Retail Issues to Solve with eCommerce Integration Software

When it comes to retail (and eCommerce), it is no secret that this industry is experiencing some pretty exciting but challenging times. We all know the questions any retailer asks themselves, as these are, actually, not that particularly unique to the retail business: How to optimise customer satisfaction and increase customer retention? How to lower my operating costs so that …

Integration middleware as instrument for redesigning a unified telecommunications tool

When IT folks hear the term ‘integration middleware’, they usually think about a tool that works somewhere deep in the background, pushing data back and forth to support business processes. But what if an integration middleware is used as an instrument to build an entirely new product or increase added value of an existing one? Just last month we showcased this trend in our …

When IT transformation initiatives turn into a battle with the Board and CFOs

Yesterday I went to a small but fine tech conference in Frankfurt called Crisp Perspective. IT experts from companies like CLAAS, Adidas, Flixbus, QSC presented their IT transformation projects, how they work on their respective companies’ digital innovations, how they use the cloud, and so on. Really, lots of input received, and I would love to follow up on that in …