Software products vs. software ecosystems

Recently, I read an article called “For IoT, think about creating a minimum viable ecosystem” on Stacey on IoT blog, which got me thinking about what we ourselves have been observing in the SaaS sector. In particular, the article says: “With the internet of things, companies are no longer trying to create a product to offer value, but rather establish …

With the second annual SaaStr Europe around the corner, we are getting ready to head for Paris and join fellow founders, developers and specialists in the B2B SaaS community. Flights booked…check! Demos ready…check! SaaStr Europa is Europe’s largest gathering of people that are passionate about software development and integration on a cloud platform, and we are keen to get our …

The link between integration, digital business strategy and new digital technologies

When we got the results of the trend study “Cloud Integration Excellence”, which was carried out in summer 2018 by the German IT research company Crisp Research on behalf of Deutsche Telekom, the Open Integration Hub project and us, elastic.io, it was, on the one hand, reassuring to see that the trends in SaaS application and data integration are going …

Data integration and data analytics at the core

Last week we published the first part of our article on omnichannel, which came as a result out of an interview with Duncan Avis, Customer Enterprise Lead at Global KPMG Connected. We said that according to one of the latest KPMG studies, companies successful at omnichannel are also successful at eight core capabilities which imply connecting the front, middle and back …

omnichannel strategy

Most of the times when you search for omnichannel best practices and how-to’s, you come across dozens and dozens of articles about omnichannel sales, omnichannel marketing, omnichannel experience… which are, no doubt, important topics. But I would argue that they are, metaphorically speaking, merely the end result and not the cause. In other words, it’s not where one should start …

Application Integration Trends 2017

Every time a new year is around (or has just started), the web fills with various predictions for the coming year. This time we decided to pick up on the trend and share with you our own selection of predictions for application integration, based on what we have observed working with various clients within the past 2016. Below you’ll find: …