27 – 28 September ’18, Rome, Italy. elastic.io will be exhibiting a technology that leading telecom providers such as Deutsche Telekom use in order to meet their customers’ real needs by adding an integration layer beneath their cloud marketplace.
Supporting telecoms in their pursuit of new business opportunities
Many telecommunication companies have turned to building their own app stores in an attempt to address the underserved sector of small and medium businesses and thus, get access to new markets and new revenue streams. However, as many IT industry analysts have noticed recently, the concept of offering a traditional online marketplace to SMBs hasn’t played out quite as planned. There has been little difference between acquiring software from a telecom’s app store, from an online agency, or from a software vendor directly. In other words, the cloud marketplace hasn’t offered any distinct value proposition.
Cloud marketplace evolution: Adding an inherent integration capability
The main stumbling block to a wider adoption of a cloud marketplace concept by SMBs has been the fact that even called an app store, even provided by a telecom company with a prominent name, it still remains a range of disconnected applications and services. This can be changed, though, by adding an integration platform technology beneath a cloud marketplace.
elastic.io is exhibiting at the OX Summit 2018 to share how this solution was successfully implemented at Deutsche Telekom. Telecoms can, therefore, offer their customers and partners comprehensive, truly integrated business application solutions. By doing so, they do not only answer the real needs of SMB businesses, but also gain a distinct competitive advantage in the overcrowded space of SMB cloud marketplace.
OX Summit – The place where telecoms and best ideas get together
OX Summit ‘18 in Rome is a high-class in-house event by Open-Xchange where delegates from hosting, telecom, mobile and cable carriers get together to exchange the business intelligence and talk about technology trends that change the Internet.
elastic.io is a born-in-the-cloud SaaS innovator that provides an Integration Platform as a Service (iPaaS) to telecom carriers, enterprises, system integrators and software vendors since 2013. In 2017, elastic.io became part of mVISE Group, a German publicly listed IT consulting company with over 15 years of enterprise IT consultancy and project experience.