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MailChimp, being one of the most popular marketing automation platform and an email marketing service, hardly needs any lengthy introduction. Hundreds and thousands of businesses from various sectors use MailChimp to manage their email marketing activities – we included. With MailChimp, you can easily create beautiful newsletters, set up email campaigns, make trackable follow-ups with your clients and prospects, and get all the valuable statistics you need to optimize your marketing activities, your copies and your content.