When there is a talk about what method to use in order to seamlessly sync data between applications, platforms and databases (in other words, application integration), APIs are often named as a today’s best-practices method for handling this. Unlike ETL-based integrations, which are not scalable, quite expensive and a bad fit for dynamic changes in business needs, APIs allow for considerably more visibility into data consumption as well as more flexibility per se. Yet using APIs to sync data between applications and Co can sometimes become rather a wasteful and inefficient way of using resources. Here is when Webhooks come to the fore. In this blog article, we would like to touch upon the difference between how APIs and Webhooks “work” when used to sync data between applications, why API-based integration can sometimes become quite messy, and when exactly Webhooks are actually a better fit.
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