11 October, London, UK. elastic.io will be demonstrating the technology that helps retailers connect their systems and processes throughout the business to take a leap forward towards a true omnichannel experience.
Omnichannel business is unthinkable without data-centricity
Retailers usually do have all the necessary systems in place for providing their customers with a true omnichannel experience. What they often lack, however, are the enterprise-wide data management and analytic capabilities, which are key for an omnichannel business. The situation is often compounded because tools used for managing the offline and online channels were acquired at different times, often from different providers.
Diversity in channel-specific systems is the main stumbling block
The main challenge of connecting all the channel-specific systems lies in the fact that some of these systems already have a complex architecture upon and around them, with new “layers” for new channels being added haphazardly, often as a “quick fix” point-to-point integration. This poses a serious problem for adopting the data-centric approach, which is the backbone of customer-centricity.
However, this can be changed by adding an integration layer that connects disparate data sources and locations without having to break down the architecture.
Modern integration tools help connect without breaking
elastic.io will be exhibiting at the InternetRetailing Conference 2018 to share how iPaaS can be successfully used not only for connecting cloud and on-premises, but also for data warehousing, mobile app integration, B2B integration and API integration. With this modern integration tool, retailers can introduce new systems or remove old ones without breaking the whole organization. The iPaaS approach will allow retailers to get a grip on all data in their organization, allowing for accurate data analytics and promoting data-centricity that is key to an omnichannel business.
The InternetRetailing Conference is undoubtedly one of the leading conferences for multichannel retail, omnichannel business and eCommerce companies in Europe. It is well-known for being a practitioner-led event that is based on and inspired by real-business case studies.
elastic.io is a born-in-the-cloud SaaS innovator that provides an Integration Platform as a Service (iPaaS) to telecom carriers, enterprises, system integrators and software vendors since 2013. In 2017, elastic.io became part of mVISE Group, a German publicly listed IT consulting company with over 15 years of enterprise IT consultancy and project experience.