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Marketo is a marketing automation platform with the focus on on account-based marketing, including email, mobile, social, digital ads, web management and analytics.
The beauty of this tool is that it allows you to score leads based on their activity in order to determine how sales-ready they are.
About Marketo integration connector
This is elastic.io’s own private (i.e. not open-sourced) connector to work with the Marketo platform in your integration flows. It was developed specifically for the elastic.io platform, and it comes with the platform by default.
The Marketo integration connector supports both triggers and actions. This means that you can use it either to execute or to act upon a certain event. For example, using it as a trigger, you can get all new leads updates. Using it as an action, you can update data using specific criteria. You will find more information about available triggers and actions on the connector’s documentation page, following the link above.
Due to the fact that it is under the proprietary license, you cannot change or extend the Marketo integration connector yourself. If you need some specific additional triggers and / or actions, please contact our pre-sales team at ps[at]elastic.io first to discuss the details.
PLEASE NOTE: You need to have an account on the elastic.io integration platform in order to use the Marketo integration connector. You can sign up for a free 14-day trial here.