omnichannel strategy

Most of the times when you search for omnichannel best practices and how-to’s, you come across dozens and dozens of articles about omnichannel sales, omnichannel marketing, omnichannel experience… which are, no doubt, important topics. But I would argue that they are, metaphorically speaking, merely the end result and not the cause. In other words, it’s not where one should start …

Application Integration Trends 2017

Every time a new year is around (or has just started), the web fills with various predictions for the coming year. This time we decided to pick up on the trend and share with you our own selection of predictions for application integration, based on what we have observed working with various clients within the past 2016. Below you’ll find: …

Four Business-Critical Retail Issues to Solve with eCommerce Integration Software

When it comes to retail (and eCommerce), it is no secret that this industry is experiencing some pretty exciting but challenging times. We all know the questions any retailer asks themselves, as these are, actually, not that particularly unique to the retail business: How to optimise customer satisfaction and increase customer retention? How to lower my operating costs so that …

Integration middleware as instrument for redesigning a unified telecommunications tool

When IT folks hear the term ‘integration middleware’, they usually think about a tool that works somewhere deep in the background, pushing data back and forth to support business processes. But what if an integration middleware is used as an instrument to build an entirely new product or increase added value of an existing one? Just last month we showcased this trend in our …

When IT transformation initiatives turn into a battle with the Board and CFOs

Yesterday I went to a small but fine tech conference in Frankfurt called Crisp Perspective. IT experts from companies like CLAAS, Adidas, Flixbus, QSC presented their IT transformation projects, how they work on their respective companies’ digital innovations, how they use the cloud, and so on. Really, lots of input received, and I would love to follow up on that in …

cpaas

Last Friday we ran our first webinar. Just to remind you, the topic of the webinar was how an Inc 500 company, and precisely Star2Star Communications, used iPaaS to accelerate time to market of their own cPaaS (Communication Platform as a Service) offering. To be entirely honest, although we all knew what Sergey Galchenko, the CTO of Star2Star would be talking …

middleware product

In one of our last articles we already talked about the changing position of system integrators (SIs) in the software distribution/supply chain. Back then we mentioned Apora, a Netherlands-based system integrator, as a reference case. This week we would like to share with you the full story of Apora. From the interview below with Bharath Kumar, Cofounder and Director at Apora, you’ll learn: …

Message Exchange Patterns in Application Integration

When it comes to application integration, there are various ways to exchange data between them. One that stands out is using their APIs (as long as they are provided) to extract or receive information, either in real time or in batches. Depending on the business needs, different message exchange patterns are applied, and in this article, we would like to list the …

reduce time to market

Digitization, popularity of agile and DevOps, wide adoption of cloud application and systems – all this led to both small and large businesses now facing highly competitive times. When developing their products and services, moving faster than their competitors and the market in itself is key to survival. Therefore, improving your time to market (TTM) is one of the major …