SaaS customer retention in times of COVID-19

IDC forecast that 2019 would be the year when enterprise IT spending by departmental managers overtook spending by the IT department itself.  Cloud-based on-demand services have become the norm by lowering barriers to technology purchases and enabling cost centre managers to quickly and easily deploy the software of their choice. Flexible subscription contracts gave access to an almost unlimited bank …

SaaStr Annual Braindates

Let me start by introducing myself properly: I’m Renat Zubairov, CEO and Co-Founder of a Germany-based company elastic.io, part-time techie, part-time sales, full-time father of three. And I will be hosting a topic at the SaaStr Annual Braindates 2020. While working at our previous companies, Igor, Rico (the other elastic.io co-founders) and I realized how much of a challenge the …

SaaS trend

With $billions invested in digital transformation over recent years, it is little surprise that IDC’s 2020 forecast predicts a continued commitment to the digital enterprise. Moreover, it’s even had a fresh new look for 2020 as the ‘digital-first’ enterprise. What is interesting is the estimation that over the next five years over 90 percent of new apps will be cloud-native, …

With the second annual SaaStr Europe around the corner, we are getting ready to head for Paris and join fellow founders, developers and specialists in the B2B SaaS community. Flights booked…check! Demos ready…check! SaaStr Europa is Europe’s largest gathering of people that are passionate about software development and integration on a cloud platform, and we are keen to get our …

moving to the cloud

Last week we talked about expectations that companies usually have about moving to the cloud and whether these expectations are eventually met afterwards. This week, as promised, we’re publishing an interview with a person who comes from a completely non-cloud area and is running now a 100% cloud-based company. He’s going to share his thoughts on the security issues, advantages …