Data integration and data analytics at the core

Last week we published the first part of our article on omnichannel, which came as a result out of an interview with Duncan Avis, Customer Enterprise Lead at Global KPMG Connected. We said that according to one of the latest KPMG studies, companies successful at omnichannel are also successful at eight core capabilities which imply connecting the front, middle and back …

How to create an omnichannel business

Most of the times when you search for omnichannel best practices and how-to’s, you come across dozens and dozens of articles about omnichannel sales, omnichannel marketing, omnichannel experience… which are, no doubt, important topics. But I would argue that they are, metaphorically speaking, merely the end result and not the cause. In other words, it’s not where one should start …